About Tony Zak | Franchise HR & People Strategy Consultant

Learn More abut Tony

PEOPLE STRATEGY CONSULTANT | DRIVING ROI THROUGH TALENT OPTIMIZATION & STRATEGIC GROWTH

I’m Tony Zak, a People Operations & Talent Strategy expert with over 20 years of experience in franchising and corporate organization models. My mission is simple: align people & talent strategies with growth and revenue goals to drive sustainable success.

With dual master’s degrees in Work, Organizational, and Personnel Psychology, I take a data-driven, evidence-based approach to every project. My expertise includes talent acquisition, leadership development, and building high-performance cultures that deliver measurable ROI.

Key Accomplishments:

Scaled businesses like Massage Envy from 30 to over 1,100 locations.
Integrated two new brands into the WellBiz Brands portfolio while boosting recruiting outcomes by up to 64%.
Led people strategy for over 1,000 locations, helping businesses reduce turnover, improve leadership alignment, and boost engagement.

At TZ Consulting, I partner with small to mid-sized businesses to unlock their potential by creating sustainable people strategies. Let’s transform your workplace into an engine for growth.

Tony Zak: The Strategic People Architect

A powerhouse of personality and precision, Tony Zak is the kind of leader who can redesign a hiring process before lunch, revamp internal communications by dinner, and still find time to drop a perfectly-timed sarcastic one-liner. With 20+ years of experience, dual master’s degrees in I/O Psychology, and a résumé that reads like a franchise growth playbook, Tony doesn’t just consult — he elevates.

Whether he’s aligning talent with revenue, coaching a spa director on influence, or mapping out behavioral interview systems like a psychometric ninja, Tony brings clarity, confidence, and just enough chaos to shake things up in the best way possible.

Fueled by espresso, good banter, and a belief that “the whole is greater than the sum of its parts,” he’s not just a consultant — he’s the secret weapon behind teams that thrive and businesses that boom.

“Working with Tony was truly transformative. Even though I wasn't on his direct team, he consistently invested in my growth, offering guidance, opportunities, and mentorship that expanded my skills and confidence. His ability to create a collaborative, empowering environment is rare—and it made a lasting impact on my career.”

— Jean Farrell, Brand Experience Manager,

WellBiz Brands

“Tony is a rare blend of strategic and hands-on. His leadership during our iCIMS rollout led to massive gains in application flow across five brands. He consistently shows up with clarity, empathy, and solutions that drive real results.”

— Randy Sinisi, Franchise Consultant, The UPS Store

“Tony is one of the sharpest minds I’ve worked with. His strategic leadership helped shape the core values at WellBiz Brands and ensured the success of major industry events. He brings clarity, insight, and flawless execution to everything he touches.”

— Eric Stephenson, President, imassage, Inc.

Learn More abut Tony

Scaled businesses like Massage Envy from 30 to over 1,100 locations.

Integrated two new brands into the WellBiz Brands portfolio while boosting recruiting outcomes by up to 64%.

Led people strategy for over 1,000 locations, helping businesses reduce turnover, improve leadership alignment, and boost engagement.

At TZ Consulting, I partner with small to mid-sized businesses to unlock their potential by creating sustainable people strategies. Let’s transform your workplace into an engine for growth.

Tony Zak: The Strategic People Architect