Let’s get something out of the way: If your hiring process is “a few conversations and a gut check,” you’re not doing hiring. You’re doing roulette. And before you say, “But we’ve hired some amazing people that way!”—sure, even a broken clock is right twice a day. But how many great people did you miss? How many wrong ones did you hire and try to “coach up” when the reality is they were never a fit for the role to begin with?